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About J.T. Key

Jeremy Tyler, Founder

I'm a marketer and strategist at heart, with 15 years of experience driving growth through consumer insights, innovation, and strategy.

My career has spanned CPG, food service, and alcohol—industries where understanding the consumer is key and bold ideas make all the difference.

I thrive on turning insights into action, and I’m especially passionate about innovation and ideation—whether it’s crafting new products, shaping brand strategy, or unlocking white space opportunities.

Outside of work, I recharge through dancing, playing volleyball, and diving into strategy games—anything that keeps me moving and thinking creatively.

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Alexander Smith,
Insights analyst and survey design

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Amber Vibbert,
Moderator and Qualitative Expert