Our Work:

Consumer Insights | Innovation | Marketing Strategy

Heaven Hill Distillery logo in dark blue text on a white background

Brands we’ve worked with:

Logo for Four Roses Bourbon featuring four red roses inside a circle above the brand name.
Black metal grill with food grilling on it, including hot dogs and vegetables.
RE/MAX logo in red and blue text on a white background.
Logotipo de la empresa Midea, con un diseΓ±o azul y letras que dicen 'Midea'.
Logo featuring the text 'Villa Senoir Family Tradition Est. 1964', with a red and green color scheme and the word 'Supremo' in the center.
Simper Real Estate logo in dark teal font against a transparent background
Logo of Bord Bia Irish Food Board with text in greenish-blue
Logo with a black wine glass illustration and the words 'Barrell Craft Spirits' below.
Close-up of the logo of the television show 'Gailo' with large stylized letters in shades of red.
Wrigley Media Group logo with stylized text and a small trademark symbol.
Logo for Bourbon State Gaming with a wooden background and a white computer monitor displaying "BSG"

Consumer Insights

We can help grow your business by giving your clear understanding of customers’ needs, behaviors, and preferences.

Based on our feedback, consumption and shopper data, and market research,
you can make better decisions for your business based on what customers actually want.

A laptop on a dark surface displaying various charts and graphs on its screen.

Quantitative Research

Allow J.T. Key to conduct consumer surveys on your behalf so you can better understand the market.

Whether you need an ongoing consumer tracker to monitor trends, brand equity, and competitors, or require a custom survey for a deep dive or package change, we help you make informed decisions swiftly.

A person's hand holding a blue marker and blue sticky notes on a white surface, with handwritten notes and lines connecting them, suggesting a diagram or flowchart.

Qualitative Research

We provide valuable insights through direct engagement with individuals and observation of their responses, offering significant benefits to businesses seeking growth.

J.T. Key has the expertise to facilitate focus groups and shop-alongs, enabling a thorough exploration of brand perception and purchasing decisions.

Innovation

Innovation is the driving force behind business growth and long-term success.
Companies that embrace innovation can create exciting new products, improve services, and deliver better solutions for their customers.

Let J.T. Key help your business or brand stand out from competitors and capture new opportunities in the market.

Person writing on a transparent glass board with orange and blue markers, including words like 'design,' 'research,' and 'development.'

Workshops

If your business is experiencing stagnation and is uncertain about future directions, J.T. Key offers expert guidance to facilitate progress.

We can design a comprehensive workshop that guides participants from understanding consumer trends and drawing inspiration, through each stage of product development, to delivering a thoroughly tested solution positioned for market success.

Multiple illuminated spherical light bulbs hanging from cords in a modern chandelier design.

Our innovative way to innovation

Allow J.T. Key to evaluate the effects of your potential innovation through our proprietary method, which determines your innovation's likelihood of success, identifies which competitors it may impact, and reveals your target audience.

Marketing Strategy

β€œπ˜›π˜’π˜€π˜΅π˜ͺ𝘀𝘴 𝘸π˜ͺ𝘡𝘩𝘰𝘢𝘡 𝘴𝘡𝘳𝘒𝘡𝘦𝘨𝘺 π˜ͺ𝘴 𝘯𝘰π˜ͺ𝘴𝘦 𝘣𝘦𝘧𝘰𝘳𝘦 π˜₯𝘦𝘧𝘦𝘒𝘡.”


Despite this wise quote from Sun Tzu many brands and businesses spin their wheels endlessly focusing on tactics without strategy and end up never really growing to their potential and burning their employees out.

J.T. Key specializes in building a strategy, based on empirical studies on how brands actually grow, so that you can grow your brand to its true potential.

Close-up of a modern building's exterior wall with rectangular green panels and some protruding geometric shapes, including vents.

Brand Growth Strategy

J.T. Key helps your business build long-term brand plans with a science-based framework. We use consumer insights and competitive analysis to develop strategies aligned with your goals.

Interior of a coffee shop with display case of baked goods, refrigerated section, shelves with bottled drinks, and tables near large windows with sunlight and outdoor seating.

Brand Positioning

One common challenge brands encounter is inconsistent positioning. J.T. Key offers expert facilitation of brand positioning workshops designed to establish a solid strategic foundation for long-term brand development.

Group of people sitting at a wooden table engaged in a discussion, with notebooks and writing utensils, near a window with sunlight.

Facilitation

If you need full team engagement, J.T. Key is available to facilitate your meetings. We can lead your team-building or strategy and ideation sessions, delivering modern facilitation techniques and energizing approaches to strengthen your group.